On 22nd September 2011.- The Interprofessional Olive Oil from Spain launches its olive oil promotional campaign for first time in the Netherlands at the Taste of Amsterdam. The campaign is part of the overall EU advertising and promotional campaign around Europe which began in September 2009 and culminates in October 2012.
Following the success of the road shows in Spain, France and the UK, at which over 150,000 people in 25 cities were educated on how to cook with olive oil, the Interprofessional Olive Oil from Spain has traveled to the Netherlands for the first time to provide Taste of Amsterdam visitors with information about the benefits of cooking with olive oil. From 22nd - 25th September, the Amstelpark in the Dutch capital becomes a gourmet paradise, attracting close attention from food lovers.
The Interprofessional Olive Oil exhibits amongst the nation’s most prestigious restaurants and most exclusive food brands at Taste of Amsterdam. Visitors could discover the versatility of olive oil, thanks to a chef who prepared a selection of delicious dishes to taste on stand 10. In addition, visitors received information about the European program for olive oils, as well as cookbooks and cookware.
In the words of Teresa Pérez, Manager of the Interprofessional Olive Oil from Spain: "After the huge success of the road show in Spain, France and the UK, we are very excited about launching our promotional campaign in the Netherlands. Indeed, we are discovering that the Dutch are very interested in finding out more about the versatility of olive oil, and how to cook with it.”
Notes to Editors
The Interprofessional Olive Oil from Spain, the Ministry of the Environment, Rural and Marine Affairs (MARM) and the European Commission have launched a major campaign, with an investment of €16.5 million, to increase sales and consumption of olive oil in Europe. The campaign will be implemented for three years (September 2009 to October 2012) in the UK, France, Belgium, Holland and Spain. Of the total investment, the Interprofessional has contributed 47%; MARM has contributed 13% while the remaining 40% has come from the European Commission. The funding will be distributed equally between each country.
